{"id":94,"date":"2013-02-11T12:03:00","date_gmt":"2013-02-11T10:03:00","guid":{"rendered":"http:\/\/www.thefashioncommentator.com\/?p=94"},"modified":"2014-08-19T19:17:07","modified_gmt":"2014-08-19T17:17:07","slug":"gucci-spring-summer-2013-adv-campaign","status":"publish","type":"post","link":"https:\/\/www.thefashioncommentator.com\/it\/2013\/02\/gucci-spring-summer-2013-adv-campaign.html","title":{"rendered":"Gucci Spring Summer 2013 – Campagna pubblicitaria e review"},"content":{"rendered":"

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\"Gucci<\/a><\/div>\n<\/div>\n
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Di recente \u00e8 uscita la nuova campagna pubblicitaria per la collezione Gucci Primavera Estate 2013 “firmata” dall’obbiettivo dei fotografi patinati Mert Alas & Marcus Piggott, i pi\u00f9 richiesti del momento da tutto il settore. La loro passione per la postproduzione con i colori saturi e la bassa luminosit\u00e0 questa volta si \u00e8 scontrata con i total look dai colori vibranti delle mise indossate da Anja Rubik e Karmen Pedaru su uno sfondo neutro, portandoci con una macchina del tempo logata Gucci alla fine degli anni ’60 quando Diana Vreeland chiamava le sue modelle “personalities” e le faceva trionfare a piena pagina negli scatti di Richard Avedon e Gian Paolo Barbieri. Gi\u00e0 dalla passerella, sembrava di assistere al ritorno di Benedetta Barzini e Marisa Berenson, ragazze di una bellezza genuina e fresca con i capelli raccolti in raffinati chignon e dallo sguardo malizioso, incorniciato da ciglia extra-voluminose.\u00a0<\/div>\n
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\"Make-up<\/a>\"Make-up<\/a>\u00a0<\/div>\n
\"Benedetta<\/a>\u00a0 \u00a0\"Marisa<\/a><\/div>\n
\"Make-up<\/a>\u00a0 \u00a0\u00a0\"Benedetta<\/a><\/div>\n
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Le silhouette della collezione sono dritte, semplici, lineari: ampi pigiama palazzo si alternano ad abiti lunghi e corti dalla linea a trapezio. Le maniche ornate di volant elicoidali che ripercorrono la lunghezza delle braccia, si trasformano in ali di farfalla o assumono forme a calice. Le tuniche stampate riprendono i motivi floreali delle carte da parati giapponesi con effetti trompe l’oeil e tridimensionali. Mentre i vestiti lunghi, dall’aspetto quasi talare, cedono alla sensualit\u00e0 di spacchi e scolli vertiginosi sia frontali, che sulla schiena. Quello che potremmo definire “l’apparato decorativo” diventa il vero protagonista degli outfit: maxi bijoux\u00a0che ricordano le\u00a0applicazioni in vetro colorato e brillanti sui completi di alta moda a cavallo tra gli anni 60 e 70.<\/div>\n
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\"Gucci<\/a>\"Gucci<\/a>\u00a0<\/div>\n\n\n\n\n
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Benedetta Barzini by Jean Jacques Bugat 1969 Vogue Italia, \u00a0March 1969<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\"Gucci<\/a>\"Gucci<\/a>\u00a0<\/div>\n
\"Gucci<\/a><\/div>\n\n\n\n\n
\"Photo<\/a><\/td>\n<\/tr>\n
Gucci SS 2013 prints detail compared with Benedetta Barzini by Richard Avedon, for Vogue 1966\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Benedetta<\/a><\/td>\n<\/tr>\n
Benedetta Barzini and Mirella Petteni\u00a0by Henry Clarke for Vogue, 1968<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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\"Gucci<\/a>\"\"<\/a><\/div>\n
Gucci SS2013 sleeve comparison with Benedetta Barzini by Irving Penn, Vogue Italia 1968<\/div>\n
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\"Gucci<\/a>\"Marisa<\/a><\/div>\n
Gucci SS2013 sleeves comparison with Marisa Berenson by Irving Penn, Vogue Italia 1968\u00a0<\/div>\n
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\"Gucci<\/a>\"\"<\/a><\/div>\n
Gucci SS2013 ruffles comparison with\u00a0Benedetta Barzini\u00a0by Irving Penn for Vogue 1967<\/div>\n
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\"Benedetta<\/a><\/td>\n<\/tr>\n
Benedetta Barzini in Caumont dress by Gianpaolo Barbieri for Vogue Italia, 1968<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\u00a0\"Gucci<\/a>\u00a0\"Gucci<\/a><\/div>\n
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La palette di colori decisi e forti spazia dal corallo al lime, dal menta al blu elettrico, proprio come nella collezione maschile, mentre per la sera il rigore del bianco e nero la fanno da padrone.<\/div>\n<\/div>\n
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Per le scarpe si alternano sandali a gabbia dalla cavigliera decorata con il morsetto, e stivali da portare sotto i pantaloni; mentre le borse sono mini tracolle\u00a0in vernice con horsebit.<\/div>\n
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\"Gucci<\/a>\u00a0<\/div>\n
\"Gucci<\/a>\u00a0<\/div>\n
\"Gucci<\/a>\u00a0<\/div>\n
\"Gucci<\/a>\u00a0<\/div>\n
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Anche stavolta Frida Giannini detta la tendenza stagionale con uno dei suoi soliti tuffi nel passato, rileggendo la contemporaneit\u00e0 delle eterne icone della moda, lasciandoci in oblio tra il sogno delle copertine patinate e la realt\u00e0.<\/div>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 Di recente \u00e8 uscita la nuova campagna pubblicitaria per la collezione Gucci Primavera Estate 2013 “firmata” dall’obbiettivo dei fotografi patinati Mert Alas & Marcus Piggott, i pi\u00f9 richiesti del momento da tutto il settore. La loro passione per la postproduzione con i colori saturi e la bassa luminosit\u00e0 questa volta si \u00e8 scontrata con i total look dai colori vibranti delle mise indossate da Anja Rubik e Karmen Pedaru su uno sfondo neutro, portandoci con una macchina del tempo logata Gucci alla fine degli anni ’60 quando Diana Vreeland chiamava le sue modelle “personalities” e le faceva trionfare a piena pagina negli scatti di Richard Avedon e Gian Paolo Barbieri. Gi\u00e0 dalla passerella, sembrava di assistere al ritorno di Benedetta Barzini e Marisa Berenson, ragazze di una bellezza genuina e fresca con i capelli raccolti in raffinati chignon e dallo sguardo malizioso, incorniciato da ciglia extra-voluminose.\u00a0 \u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","hentry","category-fashion-show"],"yoast_head":"\nGucci Spring Summer 2013 - Campagna pubblicitaria e review | The Fashion Commentator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefashioncommentator.com\/it\/2013\/02\/gucci-spring-summer-2013-adv-campaign.html\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gucci Spring Summer 2013 - Campagna pubblicitaria e review | The Fashion Commentator\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 Di recente \u00e8 uscita la nuova campagna pubblicitaria per la collezione Gucci Primavera Estate 2013 “firmata” dall’obbiettivo dei fotografi patinati Mert Alas & Marcus Piggott, i pi\u00f9 richiesti del momento da tutto il settore. 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