{"id":212,"date":"2012-01-30T12:37:00","date_gmt":"2012-01-30T10:37:00","guid":{"rendered":"http:\/\/www.thefashioncommentator.com\/?p=212"},"modified":"2018-03-04T07:35:19","modified_gmt":"2018-03-04T05:35:19","slug":"pitti-uomo-81-tokyo-fashion-week-in","status":"publish","type":"post","link":"https:\/\/www.thefashioncommentator.com\/it\/2012\/01\/pitti-uomo-81-tokyo-fashion-week-in.html","title":{"rendered":"Pitti Uomo 81 – Tokyo Fashion Week in Italy"},"content":{"rendered":"

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L’81esima edizione di Pitti Uomo ha ospitato un progetto in collaborazione con la Tokyo Fashion Week, all\u2019interno del \u201cCool Japan Strategy Promotion Program\u201d del Ministero dell\u2019 Economia giapponese, che ha portato a Firenze alcuni tra i pi\u00f9 interessanti brand emergenti nipponici. Negli spazi del Lyceum, sono stati protagonisti oltre 20 marchi e designer selezionati da Yuichi Yoshii, che in oltre 15 anni di esperienza nel fashion business ha diretto alcuni dei negozi di maggior successo in Giappone. L\u2019evento principale del progetto \u201cTokyo Fashion Week In Italy\u201d \u00e8 stato VERSUS TOKYO: una speciale selezione di capi-icona, tributo alla storia e al presente della scena della moda di Tokyo.<\/div>\n
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AMBUSH <\/a>by Verbal and Yoon<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
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STEAM AND THREAD by Yoshihiro Nakane<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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FACETASM<\/a> by Hiromichi Ochiai<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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PHENOMENON<\/a> by Takeshi Osumi<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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.efiLevol<\/a> by Takuya Tobise and Seiji Akutsu<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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BLACKMEANS<\/a> by Yujiro Komatsu, Masatomo Ariga, Takatomo ‘ANI’ Ariga
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Altro evento speciale ospitato nel Lyceum era RADIO EVA che ha portato in scena contaminazioni creative tra il mondo dell\u2019animazione giapponese e quello della moda,\u00a0presentando una collezione sotto la direzione del brand FUGAHUM.<\/p>\n<\/div>\n

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FUGAHUM<\/a> by Akiyoshi Mishima<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
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Come predettomi da un amico che lavora nel fashion business internazionale, i giapponesi sono una clientela molto particolare, soprattutto le nuove generazioni. In molti si sono stancati di ricevere input europei senza potersi esprimere realmente e stanno cercando di ergersi come nuovi portatori di stile, mirando ad una scala mondiale e non pi\u00f9 locale con le varie sottoculture urbane. Trovo infatti molto interessante la risposta di Yuichi Yoshii a proposito della sua visione globale del sistema moda che riporto dall’intervista integrale su e-pitti.com<\/a>:<\/div>\n
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– C’\u00e8 un sistema che \u00e8 andato avanti per decenni, ma che adesso mi sembra davvero logorato. Per alcune persone \u00e8 duro accettare che in un qualche modo questo sistema si sia rotto e che deve essere reinventato per non affondare del tutto. A Tokyo per esempio stiamo iniziando a creare un rapporto diretto tra brand\/designer e cliente finale. Come? Ad esempio vendendo i biglietti delle sfilate come fossero un concerto. Un tipo di comunicazione mirata e tagliata sul cliente per portarlo a conoscere realmente il designer e il suo background culturale. Il cliente \u00e8 desideroso di conoscere, noi lo dobbiamo solo\u00a0guidare. Il sistema italiano penso sia antiquato, ad eccezione di Miuccia Prada, of course.<\/div>\n<\/div>\n
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“A Workroom by Ryoji Okada”<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Al di fuori del padiglione Lyceum, la presenza di\u00a0brand giapponesi si era gi\u00e0 avvertita dalla scorsa edizione, \u00e8 infatti il caso di A Workroom by Ryoji Okada, la linea ready to wear di uno dei pi\u00f9 famosi e importanti sarti di Tokyo. Il suo stile \u00e8 eclettico per un dandy internazionale attento alla ricerca del taglio e dei dettagli.<\/div>\n<\/div>\n
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Spingle Move shoes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Spingle move \u00e8 uno sneaker brand home made proveniente da Fuchu, una piccola cittadina vicino Hiroshima. Le sneaker Spingle Move sono sulla scena da almeno 10 anni e sono riconoscibili per la suola in gomma vulcanizzata e le tomaie urban style, con un profondo spirito di ricerca e l’utilizzo della pelle.<\/div>\n
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Il gran finale della manifestazione \u00e8 stato il party Japanese-style dell’11 gennaio tenutosi nella splendida cornice di Palazzo Capponi all\u2019Annunziata, il secondo palazzo pi\u00f9 grande e maestoso di Firenze dopo Palazzo Pitti.\u00a0<\/span>Nella grande sala da ballo affrescata il dj set e le video proiezioni delle sfilate dei brand nipponici hanno animato la serata, ma il pezzo forte \u00e8 stato sicuramente la cena, il fantastico ramen di Hide-chan, proposto in 3 varianti e preparato proprio sotto gli occhi degli ospiti, una fila interminabile, ma che bont\u00e0.<\/p>\n\n\n\n\n
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Entrance hall of \u00a0Palazzo Capponi all’Annunziata<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n<\/div>\n


\n<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Ci spiace, ma questo articolo \u00e8 disponibile soltanto in English.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","hentry","category-pitti-uomo"],"yoast_head":"\nPitti Uomo 81 - Tokyo Fashion Week in Italy<\/title>\n<meta name=\"description\" content=\"Pitti Uomo 81 hosted a project in collaboration with the Tokyo Fashion Week bringing to Florence some of the most exciting Japanese emerging brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefashioncommentator.com\/it\/2012\/01\/pitti-uomo-81-tokyo-fashion-week-in.html\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitti Uomo 81 - 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