Category - Fashion History

The Gucci-Frida affaire: We all loved each other so much, or maybe not.

After repeated denials Patrizio Di Marco and Frida Giannini leave Gucci, but the fashion world doesn’t seem so surprised by the Kering’s notice.

There are many reasons for the fall from Paradise, but the latest financial data with the sales decrease of -3.5% and the lower performances recorded since the third quarter of 2009, gave to François-Henri Pinault the opportunity to get rid of one of the most cumbersome couples of his rich portfolio of luxury brands.

Leaving aside the financial technicalities regarding the re-positioning policy of Gucci with the rise of prices (+40% in 4-5 years), I want to focus this article on the women’s fashion choices made by Frida Giannini in about 10 years of creative direction of the Florentine brand. For a long time she tried to eclipse her predecessor Tom Ford and even if she got great sales success (especially at the beginning), her lack of innovation and creativity in the latest collections (perhaps due to the security of her both professional and sentimental position, as partner of the Gucci CEO Patrizio Di Marco) had a bad influence on the desirability of the brand.

Frida Giannini

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Costume Colloquium IV: the fashion, the arts and the colors

From November 20 to 23, Florence has been tinged with thousands of shades both old and new, due to the fourth edition of Costume Colloquium, the biennial symposium of fashion culture whose theme in 2014 was Colors in Fashion. Leading experts and scholars in the field gave rise to an intense debate on the importance of colors in fashion history and everyday life. Given the huge quantity and high quality of the contents of these four days, I divide my reportage of the event into more thematic coverage, starting with the significant relationship between and among fashion, art and colors.


Costume Colloquium IV


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