Category - Fashion History

Forget Kim Kardashian, Matthäus Schwarz is the first selfie addicted

Move over dear fashion influencers and aspiring Kardashians! The first and only true fashionista in history is a German man with a serious job that allows him to earn a lot of money, an impeccable sense of style in imagining his outfits to get noticed and at 29 he wasn’t ashamed to pose naked showing (indeed, highlighting) all his imperfections. The name? Matthäus Schwarz.

Matthäus Schwarz - Aged 29 1:3, 8 days - On 1st July 1526 that-was-my-real-figure-from-behind-because-I-had-become-fat-and-large - Bibliothèque Nationale, Paris copiaKim Kardashian by Goude

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BOGNER and the birth of Sports Fashion

Usually when you think of German fashion there are very few names that have made the history of costume, but among them there is BOGNER, the high-end sports brand founded in the 30s by the Nordic skiing world champion Willy Bogner, who together with his wife Maria Bogner invented the sports fashion. The history of the brand and the personal lives of its protagonists are inevitably intertwined with the most luxury ski slopes, the cinema industry and even the Dolce Vita.
 
 
Sonia and Willy Bogner
Sonia and Willy Bogner
 
 

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