Category - Books

Pucci: the book

emilio pucci firenze

Pucci book

The Marchese Emilio Pucci di Barsento, known as Emilio Pucci, was one of the pioneers of the Italian Fashion and in February 1951 he took part to the “First Italian Fashion Show” in Villa Torrigiani, house of the Count Giovanni Battista Giorgini. Actually, he began his career as fashion designer in 1947, when the photographer Toni Frissel, who worked for Harper’s Bazaar, portrayed a blonde girl wearing a snow suit designed by Pucci himself.

Vanessa Friedman (fashion editor of the Financial Times) tells the whole story of the brand in Pucci,  a big volume full of colorful images, pictures, prints and vintage photos, with a preface by Emilio’s daughter and CEO of the brand, Laudomia Pucci. The book pays tribute to the designer through thematic chapters, anecdotes and quotes that describe his life and the evolution of the brand. A long history, from the small family-business in the 50’s to the nowadays luxury business with Peter Dundas as creative director.

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