Polimoda fashion show 2019 - Supernature
Fashion Show

Supernature: Polimoda Fashion Show 2019

There is no summer edition of Pitti Uomo without the Polimoda fashion show: a coveted moment for every student of the prestigious Florentine institute, which marks the debut in the world of fashion at the end of a four-year training course, as well as the actual transition from the status of student to a professional designer.

Polimoda fashion show 2019 - Supernature - Manuel Calabrese.

Compared to the canonical fashion show of twenty designers selected among the graduates in Fashion Design, this year the quality of the works was so high that the jury chose to present twenty-two collections of six outfits each. And being part of this list is a source of pride for Giulia Baratti (Italy), Violetta Bretschneider (Germany), Manuel Calabrese (Italy), Yada Fei (China), Niccolò Fontanelli (Italy), Siria Giampietro (Italy), Benedetta Giannessi (Italy), Andrea Grossi (Italy), Miaomiao Jia (China), Kyungdeok Kim (South Korea), Angelina Kriventsova (Russia), Ketty Lin (Italy), Giorgio Matteo Lorusso (Italy), Francesco Malandrini (Italy), Benedetta Marcucci (Italy), Ambra Meineri (Italy), Giacomo Nasi (Italy), Claudia Novara (Italy), Mirea Papotto (Italy), Julian Alexander Romano (United States), Valentine Tinchant (Belgium) and Ting Xiong (China).

The New Manifattura Tabacchi

The 2019 show with the symbolic title “Supernature” took place on Tuesday, June 11th at the ex-Manifattura Tabacchi in Florence, Italy, an industrial relic that, thanks to Polimoda, will begin a new life. In fact, the reopening date of what will be the third venue of the institute is imminent. The 6000-square-meter building will house labs, studios, as well as drawing and theory rooms, and an auditorium with 800 seats.


The theme “Supernature” calls for a reflection on the dualism between craftsmanship and technology that characterizes the history of humankind, ranging from the capacity to transform nature into functional products, to the ability to create beauty through art. As the director of Polimoda, Danilo Venturi, says, we are technologically advanced primitive beings, and this gives us a monstrous, potentially destructive, and super-natural superiority.

My Selection

The specificity of many collections lies mainly in the critical representation of the problems of contemporary society.

For example, MIAOMIAO JIA pictured and colored the housing discomfort issue in bright yellow tones, incorporating the human body in large knitted suitcases that deform and make the silhouette unidentifiable. The person lives in the dress. Literally.

Polimoda fashion show 2019 Supernature Miaomiao Jia Polimoda fashion show 2019 Supernature Miaomiao Jia Polimoda fashion show 2019 Supernature Miaomiao Jia

FRANCESCO MALANDRINI won the Polimoda prize for The Best Collection of 2019 and thanks to Pitti Immagine will receive the Pitti Tutoring & Consulting Reward. He proposed a personal interpretation of the proxemics, the branch of semiology that investigates the meaning of space in the social behavior of man, intending men’s clothing as an outline that compresses and expands the body. Through his scenographic and colorful foam garments, he realized this idea of clothing as both protection and obstacle to movements.

Polimoda fashion show 2019 - Supernature - Francesco Malandrini

Some students decided to reinterpret their cultural traditions; for instance, YADA FEI made an evocative collection based on the Chinese burial rite. She reproduced at large scale the grotesque sculptures that should be burnt during the ceremony, by combining human anatomical parts with apparently contrasting volumes and giving life to big organic shapes similar to carapaces.

Polimoda fashion show 2019 - Supernature - Yada FeiPolimoda fashion show 2019 - Supernature - Yada Fei

The “skin” is another exciting macro-theme analyzed in all of its declinations and meanings by several students.

For example, ANDREA GROSSI by combining technology and craftsmanship proposed a particular type of manipulated leather with the addition of an alternative denim fiber with low environmental impact. And to give a human touch to this experimental textile, he printed a pattern reproducing anatomical features like the muscle structure covered in tattoos.

Polimoda fashion show 2019 - Supernature - Andrea Grossi Polimoda fashion show 2019 - Supernature - Andrea Grossi Polimoda fashion show 2019 - Supernature - Andrea Grossi

GIORGIO MATTEO LORUSSO instead transformed the refined businessman suits into a second skin of lycra, abolishing the status, power, and value of the clothes. But the depersonalization of clothes adopted by the designer reached its peak with the of masks that disfigure the faces, recalling the disturbed and disturbing personalities in Francis Bacon’s portraits.

In the end, MANUEL CALABRESE, certainly one of the most daring students, who broke down sexual taboos with his leather inlays in pop colors reproducing the most explicit details of the Japanese Shunga erotic prints, nearly like the contemporary painter Helen Beard. The clothes are also adorned with voluminous full-scale accessories: leather sex toys with human and explicit Priapus-like features. So many interpretations could be made, and if we open up to the artistic field, inevitably my mind runs to the mythological iconography of Marsyas skinned by the god Apollo.

Some collections make us think and look for answers: they are satirical, critical, self-critical, and inevitably they immerse us in our historical past. By reading the description of each collection, it is clear that not all the students are aware of the references that viewers may have caught in their work; but this potential weakness, often due to a lack of both memory and cultural basis, becomes paradoxically reassuring. It shows how archetypes and ancestral elements manifest themselves in various forms to all generations, and it is up to super-designers to grasp their spirit and represent it through super-natural creativity.

Alessandro Masetti – The Fashion Commentator

Photo credits: AndreaPaolettiPhoto

Italian architect into fashion. Art curator in love with books, flea markets and interior design.

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