When you read that one of the most important fashion museum in the world takes the name of a still alive editor in chief of a fashion magazine who hasn’t finished her “office” yet, you maliciously try to figure out what’s the dirty game behind this latest honor.
Actually, reading the skimpy ANSA news, seems that Thomas P. Campbell, Director and CEO of the Metropolitan Museum of Art in New York, announced that the space occupied by The Costume Institute, will be named as Anna Wintour Costume Center, while the department will continue to be called with its original name. The newly named Anna Wintour Costume Center will boast a renovated exhibition gallery, a new laboratory for the restoration of the clothes, new warehouses, offices, a library with areas dedicated to the research, and everything will be lavishly packaged for the official reopening in May 8th, in conjunction with the MET gala 2014, and the opening of the exhibition “Charles James: Beyond fashion”.
|Alexander McQueen exhibition at The Costume Institute (2011)|
There is only one thing I can’t understand… why dedicate this new wing of the museum to Anna Wintour? Why not to an icon like Diana Vreeland
, who has spent the last years of her life in creating exhibitions that have revolutionized the concept of fashion curation?
Then suddenly, after reading The New York Times
I remembered the deep American love for money, exhibitionism, charity and self-congratulation, especially when I discovered that the extension works are due to the fundraising activities of Ms. Wintour, editor in chief of Vogue, artistic director of Condé Nast and Met trustee since 1999, who raised about $125 million for the Costume Institute alone, presiding over 15 benefits and turning them into the must-attend fashion event of the year.
So we could consider this name change just as a sop in comparison to what Anna Wintour has done for the museum institution, but how highlights even Alexander Cavalluzzo in Hyperallergic magazine
, everything moves around money and not on the CULTURAL value that Ms. Wintour brought to The Costume Institute.
As always, it is just mere advertising… the one that Anna’s money can buy.
Alessandro Masetti – The Fashion Commentator