Trend report

Fall Winter 2013 Trends – Floral? For “Winter”? Groundbreaking!

Floral? For Spring? Groundbreaking!
 
Every time Meryl Streep pronounces this line in the movie The Devil Wears Prada, she makes laugh all the fashionistas who love her sarcastic role of Miranda Priestly.
Needless to add that fashion bloggers “tragically” revive this joke once a year in March, when spring trend reports sprouting on the web. A spring or summer without flowers seems to be inconceivable for fashion designers.
This post, however, is part of a winter trend report series, so why do I speak about flowers and the spring? Let me explain it.


The scene from “The Devil wears Prada” 2006

As you know, fashion designers propose colorful flowers for spring and summer, whereas for winter there is a kind of rigid-unwritten-law that prohibits the use of tulips, poppies and tropical bouquet; so, the upholsterers intervene for the rescue of floral-style-lovers. Yes, you read that right, upholsterers.
Usually, the winter fashion catwalks are full of micro prints, damasks, brocades and floral pattern inspired to the 19th century tapestry, alternated with graphics and optical stylized flowers from the 60s and 70s according to the cyclic rules of fashion.
Obviously the autumn-winter 2013 is no exception to this, and despite the Victorian tapestry prints were the must haves of 2012 (first of all Gucci), in the coming months we will STILL find this trend, allowing the flower-prints-maniacs to wear flowers even on winter.
 
 
Antonio Marras FW 2013Antonio Marras FW 2013
A mix of art and Sardinian tradition for Antonio Marras FW 2013
cacharel FW 2013cacharel FW 2013
Dark bouquets at Cacharel FW 2013
Clements Ribeiro FW 2013Clements Ribeiro FW 2013
 Asian inspiration for Clements Ribeiro FW 2013
Dries Van Noten FW 2013 Dries Van Noten FW 2013
 Pattern mix for Dries Van Noten FW 2013
Louis Vuitton FW 2013Louis Vuitton FW 2013
Victorian micro patterns by Louis Vuitton FW 2013
Tory Burch FW 2013Tory Burch FW 2013
Art Noveau wallpapers by Tory Burch FW 2013
Valentino FW 2013Valentino FW 2013
“Art for art’s sake” inspiration according to Valentino FW 2013
Lanvin FW 2013 Lanvin FW 2013
Romantic mood by Lanvin FW 2013
 
I’m pretty sure Aline Brosh McKenna, “The Devil Wears Prada” screenwriter, will forgive me, but for this post I have to change Meryl Streep’s line into:
 
– Floral? for WINTER? Groundbreaking!
 
Alessandro Masetti – The Fashion Commentator
Photo credits: Vogue.it

Italian architect into fashion. Art curator in love with books, flea markets and interior design.

14 Comments on “Fall Winter 2013 Trends – Floral? For “Winter”? Groundbreaking!

  1. posto che il titolo è TOP, questa sarà una delle tendenze che sdoganerà nel mio armadio l’uso delle stampe. non le ho mai utilizzate, perchè mi “confondono” gli occhi, ma credo che a piccole dosi, iniziano ad essere un attimo neccessarie. ottima la selezione, uno su tutti, vince il coat di Marras. bacini ale!

  2. Well, I for one am happy to see this trend in winter…I think it is kind of depressing how everyone opt for dark colours and no prints in autumn/winter…No, I don’t have anything against black but is always nice to see some colour and I just love patterns (floral pattern included).

  3. In questo caso l’AVANGUARDIA pura c’è..finalmente gli stilisti hanno capito che i fiori si possono usare anche d’inverno..e già perchè non è che non esistano proprio in quella stagione i fiori! Basta abbinarli poi a colori caldi, opachi, intensi et voilà!
    Ho apprezzato particolarmente le versioni floreali di Cacharel, Valentino e Lanvin, bene così sai cosa farmi recapitare a casa! ahahahahah
    Cmq dovevi chiedermi i diritti d’autore per questa frase! ahahahah

    XOXO

    Cami

    Paillettes&Champagne

    PS: Nonostante lo sappia a memoria sia in inglese che in italiana (in effetti dovrei pensare di guardarlo in francese per ampliare i miei orizzonti), ho riguardato il video con immenso piacere!

  4. Appoggio in pieno la revisione personalizzata della battuta del film e mi immergo volentieri nell’avanguardia pura del floreale invernale. Il mio lo avrei già scelto: Clements Ribeiro FW 2013. Chiedo troppo? 🙂 un abbraccio

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