On May 3rd, spring has arrived in Florence.
No, there is no reference to the climate, but only to the creative ferment that has blossomed at Le Printemps – A Spring Liturgy, the event in which the FAST students (School of Fashion Accessory Studies and Technology) presented a sort of debate/meeting between their collections with those of three guest designers: Mazzanti piume, Florentine company specialized in producing handmade fashion creations with feathers since 1935; Jewelry Green, the jewelery brand of Clelia Stincheddu and Giulietta Piccioli; and Eleonora Bruno, a talented emerging hat designer.
The event has been a pleasant occasion to meet Eleonora Bruno, visionary Florentine milliner born in 1987, who launched her independent project Ely B. by Eleonora Bruno in 2009, getting in a few years quite a success being selected for the Vogue Talents exhibition in Milan (September 2012) and among the eight finalists of the H&M Design Award 2013
Finally I can talk to her at the end of the event, when she’s free from friends, colleagues and new fans. With her long hair worn on one side and the dark eyeliner she looks like a countess portrayed by Tamara De Lempicka, but soon I realize of being in front of a humble person with a strong personality.
You can define Eleonora Bruno hats as “compositions to wear”: she is a supporter of the return of hats into women wardrobe, and in the particular setting of Le Printemps event, she presented the spring summer 2013 hat collection with a new capsule collection entitled “Jungle”
featured by large floral elements, woven straw and unexpected chromatic contrasts.
After the first questions about training and the experience with the Italian Vogue, we talked about her fashion-artistic activity and creative process. She revealed that usually prefers to be guided by her instinct; she likes to combine colors, materials and different elements without making sketches, trying to keep the first idea as original as possible.
Her works speak a very strong and joyful language, easily attributable to Anna Dello Russo exuberant style, but despite the sincere admiration that Eleonora has for the iconic Italian fashion editor (ADR is her most important supporter, she recently put Eleonora head-piece in an editorial for Vogue Brazil
), during the creative process she doesn’t think to a muse in particular, trying to interpret the customer’s desires according to her inspiration.
|Woven straw – Eleonora Bruno Spring Summer 2013|
|Mother of pearls – Eleonora Bruno Spring Summer 2013|
|Calla lily – Eleonora Bruno Spring Summer 2013|
|Pink feathers – Eleonora Bruno Spring Summer 2013|
|Ostrich feathers – Eleonora Bruno Spring Summer 2013|
|Sandro Botticelli, Calumny of Apelles (King Midas detail), 1494 – Eleonora Bruno Spring Summer 2013|
I think this head-piece would have been the right crown for King Midas.
|Cactus – Eleonora Bruno Spring Summer 2013|
|Blossom Tree – Eleonora Bruno Spring Summer 2013|
|Great Wall of China – Eleonora Bruno Spring Summer 2013|
|Pearls – Eleonora Bruno Spring Summer 2013|
Among Eleonora Bruno’s future goals she would like to continue to develop the clothing line and the male line (in addition to winter capsule collection presented recently), but in the meantime her hats continue to travel the world between editorial and boutiques, and is common to find them on the heads of famous designers and fashion icons conquered by her explosive creativity.
As the French say… chapeau!
Alessandro Masetti – The Fashion Commentator
Special thanks to Eleonora Bruno