Milan, first day of the fashion week: the fashion world is in front of the Sheraton Diana Majestic Hotel waiting for the Gucci fashion show, while the show of the eccentric, excessive and joyful fashion is going on. At the same time, in fron of the main entrance of the same hotel, a more sober queue is about to join the Chicca Lualdi BeeQueen fashion show.
Two diametrically opposed universes, that are part of the same fashion system, show their collections in the same location.
The hall for the fashion show is a small dark room with shiny walls, lit by shafts of light reflected in large mirrors. It’s like being inside a Japanese black lacquered box with mother of pearl inlay.
The show begins and just from the first looks we can find all the sources of inspiration declared by the designer in the press release.
The warm colors of copper and gold arranged in bands of contrasting textures echo the abstract works of American painter Mark Rothko.
The Swinging London mood and sporty details are mixed in backless dresses, sculpture cloacks and patent leather boots which refer to the most iconic objects of the designer Vico Magistretti.
Chicca Lualdi BeeQueen FW 2013 – Mark Rothko, Untitled, 1963
Chicca Lualdi BeeQueen FW 2013 – Mark Rothko, Rosso, arancio, marrone chiaro e porpora, 1954
Chicca Lualdi BeeQueen FW 2013 – Mark Rothko, Untitled, 1950/52
Chicca Lualdi BeeQueen FW 2013 – Mark Rothko, Black on Maroon, 1959
Chicca Lualdi BeeQueen FW 2013 – Vico Magistretti for Artemide, Selene Chairs, 1969
Chicca Lualdi BeeQueen FW 2013 (boots) – Vico Magistretti for Artemide, Teti, 1966
Chicca Lualdi BeeQueen FW 2013 – Vico Magistretti for Oluce, Atollo, 1977
Chicca Lualdi BeeQueen FW 2013 – front and back (detail)
Color and material are the magic couple for Chicca Lualdi, making feminine even the simplest of the cuts, thanks to the shimmering reflections of the duchesse contrasting with fur, cashmere and loden layers.
The invisible seams are the backbone of the simple and elegant silhouettes, designed for women who want to feel at ease in everyday dress, a fundamental concept for Chicca Lualdi style, which sharply contrasts with the excess at any cost.
Alessandro Masetti – The Fashion Commentator
Thanks to Maximilian Linz Press Office