Lately has been released the new Gucci Spring Summer 2013 advertising campaign “signed” by the lens of Mert Alas & Marcus Piggott, the most sought-after photographers by the fashion industry. Their passion for editing with saturated colors and low brightness this time clashed with the vibrant solid colors looks worn by Anja Rubik and Karmen Pedaru on a neutral background. Frida Giannini with the special Gucci time machine take us at the end of the 60s, when Diana Vreeland called her models “personalities” and put them on full pages by the shots of Richard Avedon and Gian Paolo Barbieri. Right from the catwalk, it seemed to attend the return of Benedetta Barzini and Marisa Berenson, the girls of a genuine and fresh beauty, with gathered up hair and the mischievous look framed by extra-voluminous lashes.
The silhouettes of the collection are straight, simple, linear: large palazzo pajamas alternate with long and short A-line dresses. The sleeves adorned with spiral ruffles which cover the length of the arms become butterfly wings or assume a flared shape. The printed short tunics worn on pants recall the floral Japanese wallpapers with trompe l’oeil effects. The “cassocks” long dresses surrender to the sensuality of slits and dizzying necklines, both in front and on the back. What we might call the “decorative part” becomes the true protagonist of the outfit: maxi bijoux necklaces, earrings and appliqué reminiscent the high fashion between the 60s and 70s.
Gucci SS2013 sleeve comparison with Benedetta Barzini by Irving Penn, Vogue Italia 1968
Gucci SS2013 sleeves comparison with Marisa Berenson by Irving Penn, Vogue Italia 1968
Gucci SS2013 ruffles comparison with Benedetta Barzini by Irving Penn for Vogue 1967
|Benedetta Barzini in Caumont photographed by Gianpaolo Barbieri for Vogue Italia, 1968|
The bold colors palette ranges from lime to coral, passing by mint to electric blue, (just like in the men’s collection) and ends in the typical black and white for the evening.
For shoes: cage sandals with ankle horsebit and boots to be worn under pants.
Bags: little and mini shoulder horsebit bags.
La palette di colori decisi e forti spazia dal corallo al lime, dal menta al blu elettrico, proprio come nella collezione maschile, mentre per la sera il rigore del bianco e nero la fanno da padrone.
Per le scarpe si alternano sandali a gabbia dalla cavigliera decorata con il morsetto, e stivali da portare sotto i pantaloni; mentre le borse sono mini tracolle in vernice con horsebit.
Once again Frida Giannini dictates the seasonal trend with one of her usual “dives in the past”, giving a contemporary twist to eternal fashion icons of the glossy covers, taking us on the boundaries between dream and the reality.
Anche stavolta Frida Giannini detta la tendenza stagionale con uno dei suoi soliti tuffi nel passato, rileggendo la contemporaneità delle eterne icone della moda, lasciandoci in oblio tra il sogno delle copertine patinate e la realtà.