Take one of the older Tuscan shoe brands which manufactures elegant shoes since 1902; let mature the know-how of the best craftsmen for over a century, handing down the techniques of leather processing from generation to generation; then give it to the more whimsical heir of the family. Sprinkle generously with glamor and charm, and then turn the flame of passion for the bella vita, until you reach a perfect golden color. Wear the shoes on the most important red carpets of the world or in the most exclusive parties and always smile when they take you a picture.
This is the recipe for success by Alberto Moretti, who since 2006, together with his brothers Andrea and Amedeo, has transformed the family brand Arfango, in one of the most famous luxury shoe brand of the world thanks to the iconic “velvet shoes“, a velvet version of classic leather slippers and loafers.
On the occasion of the 83rd edition of Pitti Uomo, along with a selected number of “Florentine bloggers” (Camilla, Giorgio and Greta), I had the pleasure to attend the private party of Alberto Moretti and his wife Vanessa Zoppas, in their villa near Piazzale Michelangelo, where the Alberto Moretti Fall Winter 2013/2014 collection was exhibited between candles, fashion books and art works. Among the guests there were some of the most important Italian fashion journalists such as Simone Marchetti and Ildo Damiano, as well as entrepreneurs and fashion designers such as James Ferragamo, Andrea Pompilio and many other friends. There was a very glamourous atmosphere as in the Holly Golightly’s parties in Breakfast at Tiffany’s movie.
The next day at Pitti Uomo fair we visited the stand of the brand and Alberto Moretti explained us the inspiration of the collection “Joie de Chaussures“, a tribute to the bella vita, worthy of the jet-set revelers. A collection designed for sophisticated contemporary dandies who wear moccasins as jewels: not by chance, the uppers have velvet bow ties or are studded with Swarovski crystals composing a Martini cocktail silhouette. For the next Fall Winter there are many varieties of slippers: velvet; animal prints; astrakhan; embroidered with golden floral motifs or covered with fur.
Among the new items, there were brushed calfskin boots with internal fur or with a particular external removable fur lining resembling a sort of glam-luxurious reinterpretation of après-ski boots.
Finally, there were also cowhide boots and loafers treated with lime, which burnt the cow hair creating a particular aged craquelure effect, in stark contrast to the untreated areas.
Talking with Alberto Moretti, came out a lot of good news concerning the future of the brand which is expanding in the United States, Eastern Europe and in the Middle East. Intrigued by this success, I asked if he received special commissions from special private clients, and with a certain satisfaction, he revealed me he has made a limited edition shoe especially for the largest shoe-store in the world, the Level shoe district of Dubai (9000 square meters); and a few months ago Lady Gaga, has commissioned him the shoes for the launch-event of her perfume “Fame” with the heels made as the shape of the perfume bottle.
Alessandro Masetti – The Fashion Commentator
Special thanks to Alberto Moretti press office, Alberto Moretti e Vanessa Zoppas.