The announcement of the collaboration between Marni and HeM for the next Spring has spread all over the web in a few hours. Everybody is happy about it, but are you sure you know Marni?
|SS 1999 – FW 1999|
She began with an annual winter furs collection, but soon she launched even the spring-summer line, and in 1999 Marni was established as an independent brand produced by the family firm.
The clothing line took the place of the furs. It became universally recognizable thanks to the fabrics layering and the print patterns with old-fashioned flowers (featured by thick dark edges), mattress stripes (large and vertical), or abstract and geometric graphics with the ’50s and 60’s vintage influences.
|SS 2000 – FW 2000|
|SS 2001 – FW 2001|
|SS 2002 – FW 2002|
|SS 2003 – FW 2003|
|SS 2004 – FW 2004|
The color contrasts are another founding element of Marni’s style. The shocking and fluo colors, such as fuchsia and lemon, stand out on the dark nuances, mostly black, blue, gray, or even brown slime and olive green. The dresses often have a sort of fake-messy-look originated by the mix and match of smooth and square silhouettes, and they are often enriched with bijoux made of wooden or plastic pieces shaped like flowers and leaves.
|SS 2005 – FW 2005|
SS 2006 – FW 2006
In September 2011, Marni announced its first foray into the world of fragrances, clutching a multi-year licensing agreement with Estée Lauder Companies. The debut of the first product is planned for autumn 2012.
At the end of November 2011, Consuelo Castiglioni surprised everybody about her teaming up with HeM for the SS 2012 guest designer collection. She said: ” We have created a complete Marni wardrobe combining tribal and Bauhaus graphics with functional and sporty elements.” We have to wait for March 8, 2012, to discover the collection in 260 HeM stores worldwide.