Looking at the spring summer 2011 Moschino Cheap & Chic adv campaign, I saw a normal girl, not so tall, without any pretension, and especially, so different from the usual “clothes hangers” models: she was the singer Eliza Doolittle. She’s so pretty and her smart face is a good choice for interpreting the new Moschino Cheap & Chic collection.
Eliza Doolittle for Moschino Cheap and Chic
The fluorescent colors are perfect for the summer, especially if combined into polka-dots patterns with peace symbols.
There are two short dresses that fit perfect on her: the one with the pink flowers on the skirt, and the other one with the yellow lemons print and the romantic bow on the neckline.
The campaign was shot in the Maison Moschino Hotel, the iconic brand-hotel located inside an old Milan train station in Viale Montegrappa that nowadays has 65 rooms featured by the irreverent elements of Moschino’s dreamy world. In the shooting we can recognize rooms as “Sleeping in a gown”, whose bed is a huge gown on the hanger; “Forest”, where the canopy of the bed is made up of four tree trunks; “Ivy”, decorated in Victorian style with a classic two-tone tapestry and a wall with growing ivy; or “Clouds”, in which lights are made up of cloud-light lamps and the bedspread is coordinated with the sheep grazing in the room.
The unreal but comfortable atmosphere is like a reinterpretation of Moschino’s dreamworld with lots of references to Alice in Wonderland. Among the more bizarre rooms I like to mention the “Half a Room“, in which a huge mirror at the wall duplicates all the objects making them looking bigger, even the Alice white rabbit.
Sweet Moschino dreams …